Today, we are breaking down one of the more impressive B2B media businesses I have come across, Doximity. It's been called “the LinkedIn for doctors.” 

Jim Jones, partner and analyst at William Blair Asset Management, helped explain exactly how Doximity works as a business. Jim gets into the community engine that works for and around medical professionals. And yes, there is a social network, but it's the add-ons, such as the required continued education that doctors can complete on the platform, including script signing, and all of those little tools that make a doctor's or medical professional's life much easier.

The revenue engine is advertising, and Jim delves into the nuances of how that spend works, explaining why this is the business model they've chosen. Please enjoy this Breakdown of Doximity. 

For the full show notes, transcript, and links to the best content to learn more, check out the episode page⁠⁠⁠⁠⁠ here.⁠⁠⁠⁠⁠

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Show Notes

(00:00:00 ) Welcome to Business Breakdowns

(00:02:52 ) Overview of Doximity

(00:03:46 ) Doximity's Business Model and Revenue Streams

(00:07:25 ) History and Evolution of Doximity

(00:08:33 ) Competition and Market Position

(00:13:27 ) Advertising Trends and Digital Shift

(00:20:20 ) Doximity's Financials and Profitability

(00:22:39 ) AI Integration and Future Prospects

(00:29:32 ) Valuation and Market Perception

(00:32:40 ) Lessons From Doximity